CRM Specialist

Introduction

We’re looking for a new teammate in our marketing team! As a CRM Specialist at Wellis you’ll build our complete email and push strategy, making sure customers feel welcome, stay active, and don’t churn. You’ll have plenty of room to test, improve, and experiment — and your ideas will directly influence Wellis’ growth.

About Wellis

Wellis is a fast-growing scale-up that is reinventing one of the most traditional sectors: healthcare. What started just three years ago has already grown into a company with tens of thousands of customers, and we are only at the beginning. By combining medical expertise with technology and data, we make healthcare smarter, more efficient, and more personal.

Our mission is to improve everyday lives by making care accessible, personal, and seamless. Through our platform, people can take control of their health journey with trusted medical support, smart digital tools, and tailored programs. We move fast, challenge conventions, and build solutions that truly make an impact, because we believe better healthcare should be within everyone’s reach.

About the Role

As a CRM Specialist you will be responsible for our entire email and push marketing strategy. You will design and manage campaigns and flows that welcome new customers, activate existing ones, and reduce churn. Thanks to our short communication lines, you’ll be able to test, optimize, and quickly make a direct impact on the growth of Wellis

Key Responsibilities:

• Set up, manage, and optimize email, SMS, and push campaigns.

• Develop personalized flows such as onboarding, activation, and reactivation.

• Segment audiences and apply personalization for maximum relevance.

• Run A/B tests and analyze performance (open rates, CTR, conversion).

• Collaborate closely with content marketers, designers, customer care, and the medical team to ensure the right message.

• Continuously improve the customer journey and retention using data-driven insights.

About the Team

You’ll join an energetic marketing team led by Robert (CMO), who brings experience from companies such as Coolblue and Betcity — a great opportunity to learn a lot from. Together with a Content Marketer, Designer, Performance Marketing Specialist, and Data Lead, you’ll work on impactful campaigns every day. And since we are also hiring a CRO Specialist, the team is growing fast, giving you the chance to help build a strong marketing foundation.

A Week in the Life @ Wellis

• Monday: Kick off the week with a team stand-up, brainstorm with the Content Marketer on new flows, and plan an A/B test for the welcome campaign.

• Tuesday: Dive into the data with our Data Lead to review your latest campaign’s performance and turn insights into improvements.

• Wednesday: Creative day: work with the Designer on new visuals and templates for a reactivation campaign.

• Thursday: Launch a new customer campaign and check in with Robert (CMO) for feedback and tips.

• Friday: Wrap up the week with a team brainstorm and drinks, celebrating the first results of your campaign.

Who You Are

• Solid experience as an Email Marketer or CRM Marketer, preferably in a fast-growing environment.

• Experience with Klaviyo, Customer.io, Braze, or similar email tools.

• Structured, strong communicator, and results-driven.

• Passionate about data, with a love for experimenting and optimizing.

• Comfortable in a dynamic environment and energized by teamwork.

• Proactive, creative, and solution-oriented.

• Analytical mindset and able to make decisions based on data.

What We Offer

• A hybrid role with fixed office days in Rotterdam and the rest remote.

• Short communication lines with marketing and leadership, enabling fast decision-making.

• Competitive salary in line with the Dutch Pharmacy CAO, including pension plan and solid secondary benefits.

• Room for initiative and professional growth within a fast-scaling company.

• The chance to continuously improve the entire customer journey through data-driven insights.

Hiring Process

We want the application process at Wellis to be fast, transparent, and personal. Here’s what you can expect:

• Application via our website – leave your details and we’ll get in touch shortly.

• Introductory chat with Tim (Talent Acquisition) – an informal online call to get to know you and answer your questions.

• Interview with Robert (CMO) – a more in-depth conversation about the role, your experience, and Wellis’ ambitions.

• Case & presentation – you’ll prepare a case and present it to Robert and another MT member. This way, you get to know us better, and we get to know you.

• Final conversation with the founders – a closing meeting where you’ll hear more about the bigger Wellis story and feel whether this is the right place for you.

We keep the process compact and clear: you’ll always know what to expect and get a real sense of the team before making your decision.